The Listing Engine — $50/mo early access. Send an address. Walk in ready to win.

Real talk

I didn't build this to sell it.

I built it because I was tired of burning hours on work a machine should do — pulling comps, formatting packets, rebuilding the same net sheet, chasing my own follow-up — and still walking into listing appointments with less ammunition than I wanted.

So I wired my entire listing operation into an AI engine. Comps discipline that starts tight and expands only when the data demands it. Pricing presented as a three-option ladder, never a single take-it-or-leave-it number. Appraiser-alignment checks before the appointment, not after the deal wobbles. A net sheet the seller can actually read.

Then other agents started asking where I bought my packets. You couldn't buy them. Now you can.

The workflow

What one address triggers

Property intel sweep

Assessor record, permit history, and market-temperature data pulled before you've finished your coffee. Documented upgrades become pricing ammo.

MLS-verified comps

Comps pulled from YOUR MLS to disciplined filters — tight radius first, expanding only if the solds aren't there. No Zestimate pricing. Ever.

Three-tier price ladder

Aggressive / Target / Stretch, each with days-on-market and concession posture — so the seller chooses a strategy, not fights a number.

Pre-walk assessment

A branded, print-ready price assessment PDF — your logo, your colors, your license line — that looks like a designer spent the afternoon on it.

Live net sheet

Three price points, real closing-cost math for your market, live-formula spreadsheet plus PDF. Unknown payoff flagged so the seller sees the homework.

Appraiser alignment

Square-footage standards checked and gap risk called per price tier — before you set a number the appraisal can't defend.

Client email, your voice

Drafted — never sent — with the packet and net sheet attached, discovery questions batched, and walkthrough times offered.

CRM wired

Contact and opportunity created or updated in your pipeline, tagged and staged. When you say "listing won," the post-win module fires: agreement fill sheet, MLS input sheet, marketing queue.

Listing ads, built ahead

Fair-housing-safe campaigns staged for every phase — coming soon, just listed, open house, just sold. Built, budgeted, waiting on your one-tap go.

The engine never sends, spends, or signs without you. Every email is a draft. Every ad launch, title order, and commission decision is a hard stop that waits for your go. It does the ops — you stay the closer.

What's included

The whole operation, not a template pack

Guided setup wizardInterviews you once — brand, license, CRM, MLS, title company, commission, market — and configures everything. About an hour, then it's yours.

Listing intake engineThe full address-to-appointment workflow above, plus the listing-won module that runs your post-signature checklist.

Pricing & CMA methodologyComp selection discipline, adjustment logic, absorption analysis, and the three-tier ladder — the reasoning, not just the report.

Listing appointment systemThe door-to-close consultative script structure and an objection library — Zillow says more, another agent quoted higher, we'll try our price first, commission pushback, and five more.

Your voice, cloned properlyA voice-profile builder so every email and message the engine drafts sounds like you — not like AI, not like a template.

Listing ad engineLifecycle campaigns for every listing phase with fair-housing compliance rails built in. Budgets by price tier. Nothing spends without your tap.

Branded document engineThe renderer that produces the packets, net sheets, and spreadsheets in your brand — PDF, Word, and Excel with live formulas.

Every updateThe engine keeps evolving on real listings. You get every improvement the day it ships. One install, always current.

Pricing

One number. That's the whole page.

Planned price at v1.0: ~~$297/mo~~

^$50/month

Early-Access Founding Rate

Everything above, at the founding rate. Straight with you: this is early access — I run the engine on my own listings every day, and I'm still sanding off rough edges. Founders get the whole system for $50, no tiers, no setup fee, no contract. When it leaves early access the price goes up — yours doesn't.

Full system + all 6 skill modules

White-labeled to your brand

Guided setup included

Every future update

Founder rate locked while you're active

Direct line to the builder — your bugs fixed first

Get started — email me directly

Or text (719) 484-8287 — comes straight to me, not a call center.

Do the math like an agent: a full year at the founding rate runs $600. One listing side at a $400K price point is roughly $10,000–12,000 in gross commission at typical rates. If tighter pre-walk ammunition, faster follow-up, and a cleaner appointment win you one additional listing — or save one you'd have lost — that single check funds the engine for over a decade. No income promises; the engine does the ops, you still do the selling. But that's the arithmetic.

Straight answers

What you're going to ask anyway

What you need to run it:

A Claude (Cowork) subscription — the engine runs inside it.
GoHighLevel for the CRM wiring (wired natively; other CRMs configurable).
Your own MLS access — the engine works from data you're licensed to use, with you logged in.
Your logo files and about an hour for guided setup.

Does it really carry MY brand, or is this your branding?

Yours, everywhere it matters. Setup captures your colors, fonts, logo files, license line, commission structure, and title company — every packet, net sheet, and email footer renders from your configuration. The engine is invisible to your clients; you're the only brand they see.

Which MLS does it work with?

It's built Matrix-first, and most MLSs in the country run Matrix. You log in, the engine drives the disciplined comp pull with you. Non-Matrix MLS? The pricing methodology, packets, net sheets, ads, and CRM wiring all still run — the comp pull is just more manual until your adapter ships.

Will it send things to my clients without me?

Never. That's a design principle, not a settings toggle. Emails are created as drafts. Calendar holds are private until you convert them. Ads are built but never launched. Title orders are prepped but never placed. Commission never gets discounted. Every one of those is a stop point that waits for your explicit go.

Is this a lead-generation product?

No — and be suspicious of anyone selling you one. This is a listing operations product. You bring the lead; the engine makes sure the hours between "got a lead" and "won the listing" are executed like you have a full-time ops team. (It does build seller-side ads for the listings you take — that part feeds you.)

What about fair housing and compliance?

The ad module ships with housing-compliance rails on by default: housing special-ad-category settings, radius-only targeting with a 15-mile floor, no demographic or lookalike targeting, and property-first ad copy rules. Your brokerage's compliance obligations remain yours — the engine is built to make meeting them the path of least resistance.

I'm not technical. How painful is setup?

Setup is a conversation, not a config file. The wizard asks you plain questions — who you are, how you like to price, who your title company is — and builds the system from your answers. If you can fill out a listing agreement, you can do this. And if you get stuck, you have my number.

Why is it only $50?

Because it's early access, and I'm honest about what that means: the system works — I run my own listings on it — but you'll hit rough edges while I sand them off. Founders trade a little polish for a lot of price, get their bugs fixed first, and keep the $50 rate for as long as they stay subscribed. When the engine leaves early access the price goes up for new agents — not for you. And there will never be tiers. You're a professional; you get the whole thing.

Send an address.
Walk in ready to win.